SHS Advisory group- business consulting companies on market strategy

The group of consumers, customers, clients and the distinction between need and want, from the perspective of product and service functionality, ownership and use value and meaning branding, dependence and performance perception, brand value and competitive advantage marketing communications projection of ideas and concepts to target markets is collectively known as marketing strategy.

There are number of tools that are using by different companies while expanding its market from nation to global. One of the important tools for strategic planning is SWOT analysis.

Here S represents strength
Here W represents weakness
Here O represents opportunity
Here T represents threat.

Thus SWOT analysis is mandatory for a company, if a company want to remain and want to get success in market for long period of time. 

Scenario planning also plays an important role in marketing strategy. In scenario planning, organizations can look at a preferred prospect condition and observe what they have to perform to obtain to that end.

ROI (Return On Investment), cash flow, market share and maximize profits are the four main objectives effected from prices.
 
The psychological contract must tell about the role & responsibilities of employees and should give information about the roles & responsibility of employees.