Sunday, 18 March 2018

Focus on customer user experience - SHS ADVISORY GROUP

Customer experience is nothing but an experience that an individual customer gets when he interacts with a product in particular environments under certain conditions. Customer user experience can be evaluated by using several business techniques.
It involves huge number of customer involvement in business.
Quality of products & services plays an important role in customer involvement.

Why customer is so important for business?

Business is meant for customer use. If customer satisfaction increases, automatically the business reaches to new heights.

How can we increase sales in business?

The main marketing strategy used in business sale are
- Cross selling
- up selling

Cross selling:-
 Cross selling is a business technique that invites customer to purchase related items to make a profitable sale

Up selling:-
Up selling is a business technique that invites customer to purchase higher end product to make a profitable sale 

Thus the combination of cross selling and up selling is used to maximize the business profits.

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